Launched in 2015, Retail Bloom is an organic out-growth of more than a decade of success in e-tailing and brand creation for our parent company, Aleva Stores. We work tirelessly tending to your brand’s vision and create new space in the marketplace to help that vision bloom.
Aleva Stores commitment to innovation has earned us a place on both the Internet Retailer Top Retailer and Inc 5000 Fastest Growing Companies lists since 2011.
Our goal is to align brand marketing strategy, strengthen brand retail integrity, increase brand equity and improve brand exposure using our unique toolset, historical insight and the marketplace wisdom we’ve learned through years of experience tending to our channel partners.
Our founder, Joseph Gaskins, was born in 1914 as one of ten children on a small farm in southern Indiana. At the tender age of three, Mr. G, as we came to know him, lost his leg to an infection. He used crutches every day for ten years as he tended to his daily chores and traveled to and from school. With guidance from his parents and their tight-knit, humble community, he developed a can-do attitude and kind, adventurous spirit.
After being fit for his first prosthetic as a young man, he chose to dedicate his life to helping others in need of quality prosthetics. In the late 1930s, Joseph moved to Michigan and by 1957, had opened a small prosthetic fabrication business in Pontiac, Michigan. Nearly 60 years later, that first venture has grown to become the Aleva family of companies where his son Larry, grandson Derek and their wonderful staff carry on his legacy.
Mr. G taught us the importance of humility, compassion and a positive attitude. These characteristics have been instilled in each generation of our Aleva family and continually yield opportunities for us to learn and grow while always placing the customer first. He is greatly missed by us all, but we know that he is smiling down on us as we continue in his humble footsteps, never losing sight of our customers and their needs.