Who We Are

We provide all-inclusive services to brands, retailers, and distributors to drive your sales on online marketplaces.

Our Story

Launched in 2015, Retail Bloom stemmed from an organic outgrowth of our parent company, Aleva Stores. After seeing success in our own marketplace division, we quickly realized that our knowledge and expertise could be used to help other companies. With continued discussion and planning, leadership made the decision to branch out to provide marketplace advising and solutions for other businesses.

Today, we are in the top 1% of sellers on Amazon, and we've grown to become a trusted third-party marketplace service provider for numerous thriving brands. Our vision is to nurture our brand's strategy and stay ahead of the game in the marketplace world. Retail Bloom strives to give your brand an evolutionary advantage in the competitive jungle that is the Amazon Marketplace.

Since 2011, Aleva Stores commitment to innovation has earned us a place on Internet Retailer's Top 500 e-Retailers list and Inc. 5000's list of the Fastest Growing Private Companies in America.

Bloom: (verb)

to flourish in beauty, freshness, or excellence; to mature into the achievement of one's full potential

We Care.

Our goal is to align brand marketing strategy, strengthen brand retail integrity, increase brand equity and improve brand exposure using our unique toolset, historical insight and the marketplace wisdom we’ve learned through years of experience tending to our channel partners. Our mission is to exceed our customer's expectations at every stage of the shopping experience.


  • Create loyalty through service
  • Be Humble
  • Communicate openly
  • Be open minded
  • Embrace change
  • Be great, not good
  • Be compassionate, conscientious & determined
  • Pursue growth
  • Do more with less
  • Build a positive team & spirit
  • Do the right thing

About the Aleva family.

Our founder, Joseph Gaskins, was born in 1914 as one of ten children on a small farm in southern Indiana. At the tender age of three, Mr. G, as we came to know him, lost his leg to an infection. He used crutches every day for ten years as he tended to his daily chores and traveled to and from school. With guidance from his parents and their tight-knit, humble community, he developed a can-do attitude and kind, adventurous spirit.

After being fit for his first prosthetic as a young man, he chose to dedicate his life to helping others in need of quality prosthetics. In the late 1930s, Joseph moved to Michigan and by 1957, had opened a small prosthetic fabrication business in Pontiac, Michigan. Nearly 60 years later, that first venture has grown to become the Aleva family of companies where his son Larry, grandson Derek and their wonderful staff carry on his legacy.

Mr. G taught us the importance of humility, compassion and a positive attitude. These characteristics have been instilled in each generation of our Aleva family and continually yield opportunities for us to learn and grow while always placing the customer first. He is greatly missed by us all, but we know that he is smiling down on us as we continue in his humble footsteps, never losing sight of our customers and their needs.

Aleva Stores


We have a proven solution.

Schedule a Consultation