Case Studies Head

Case Studies

Learn more about the success of our services

Our studies demonstrate the success of our services

350% Sales Growth
22% Retail Price Increase
 
Study 1
 

Case Study 1

 

A U.S. manufacturer of premiere hosiery had unaddressed brand vulnerabilities that were crippling sales.

Challenges:

  • Perceived retail price lower than actual price
  • Content problems with parent-child linkage
  • Minimum exposure to new product styles

Actions:

  • Created strategy to retake brand control and boost sales
  • Launched advertising campaign to increase exposure
  • Investigated all unathorized sellers

Results:

16.9%

Retail Price Increase over 6 month period

350%

Growth in year over year sales

6.2%

Sales lift over a 6 month period due to advertising efforts

Study 2
 

Case Study 2

 

Outdoor equipment manufacturer needed solutions for increasing brand presence and sales volume issues.

Challenges:

  • Inaccurate listings – wrong pictures and description
  • Poor sales performance
  • No advertising strategy

Actions:

  • Comprehensive product, identity and channel analysis
  • Optimized over 250 product listings
  • Engaged advertising strategy with partner, ROI Revolution

Results:

69%

Sales growth over a 6 month period

45%

Advertising sales lift over a 6 month period

Study 3
 

Case Study 3

 

A leading athletic apparel brand re-entering the marketplace had issues maintaining brand integrity and solving the challenges that had forced the them to terminate their previous relationship with Amazon.

Challenges:

  • Free fall of brand equity due to changes in perceived retail price
  • Unknown number/identity of unauthorized 3rd party sellers
  • Difficulty protecting content integrity

Actions:

  • Implemented a new inventory management strategy utilizing Fulfillment by Amazon and seller fulfilled options
  • Optimized search and product listings for Amazon SEO
  • Tactical merchandising strategy based on full inventory and product listing audit
  • Leveraged SellerSight ™ toolset to identify and shut down unauthorized sellers
  • Reviewed and updated 1200 SKUs

Results:

22%

Retail price increase over a 12 month period

$5 million+

In marketplace sales over a 12 month period

10.7%

Sales lift over a 12 month period

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