Retail Bloom partnered with a yoga apparel brand re-entering the marketplace with concerning brand integrity and unsolved problems on Amazon. By reviewing past challenges and analyzing this competitive market, Retail Bloom found low price alternatives as well as poor search results deterring potential buyers. Also, the content integrity was not being properly monitored or protected from other sellers.
Free fall of brand equity due to changes in perceived retail price
Unknown number and unknown identity of unauthorized 3rd party sellers
Difficulty protecting content integrity
Retail Bloom took multiple steps to create a plan of action to help this brand thrive on Amazon. After completing an overall analysis, Retail Bloom implemented an inventory management strategy giving the brand strategic fulfillment options to automate customer satisfaction. Also, Retail Bloom updated their merchandising efforts by reviewing 2,000 SKUs and optimizing over 80 product listings with keywords, images, Enhanced Brand Content, and videos. Retail Bloom executed new promotions and advertising strategies to lift sales by increasing exposure to target customers.
Implemented a new inventory management strategy utilizing Fulfillment by Amazon and seller fulfilled options
Tactical merchandising strategy based on full inventory and product listing audit
Reviewed and updated 1,200 SKUs
Optimized over 250 product listings
Leveraged SellerSight™ toolset to identify and shut down unauthorized sellers
Achieved 69% sales growth over a 6 month period
Generated a 45% advertising sales lift over a 6 month period
Outdoor equipment manufacturer needed solutions for increasing brand presence and sales volume issues.Learn More
A leading athletic apparel brand re-entering the marketplace had issues maintaining brand integrity.Learn More